popsci.com

Observed activities (66)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
94.57% Google Advertising
2.
Sourcepoint CMP
93.73% Sourcepoint Consent Management
3.
Sailthru Horizon
91.3% Sailthru Advertising
4.
Jetpack
91.07% Automattic Site Analytics
5.
SkimLinks
90.62% SkimLinks Advertising
6.
ChartBeat
90.12% ChartBeat Site Analytics
7.
Google Static
67.57% Google Hosting
8.
Google Fonts
58.69% Google Hosting
9.
Quantcast
18.52% Quantcast International Limited Advertising
10.
Google Analytics
18.36% Google Site Analytics
11.
Captify
18.34% Captify Advertising
12.
Nativo
18.2% Nativo Advertising
13.
unpkg
16.9% Hosting
14.
YouTube
14.99% Google Audio/Video Player
15.
DoubleClick
9.66% Google Advertising
16.
Google APIs
9.09% Google Hosting
17.
Google
8.4% Google Advertising
18.
Amazon Advertising
6.42% Amazon Advertising
19.
Google Photos
4.92% Google Hosting
20.
Lotame
3.44% Lotame Advertising
21.
PageFair
3.41% Blockthrough Customer Interaction
22.
Snowplow
3.37% Snowplow Site Analytics
23.
Moat
3.37% Oracle Advertising
24.
ID5 Sync
3.32% ID5 Technology Ltd. Site Analytics
25.
LiveRamp
2.96% LiveRamp Advertising
26.
Aggregate Knowledge
2.92% TransUnion Advertising
27.
Eyeota
2.87% Eyeota Advertising
28.
33Across
2.83% 33Across Advertising
29.
Live Intent
2.63% LiveIntent Site Analytics
30.
PubMatic
2.49% PubMatic, Inc. Advertising
31.
Google Analytics with signals
2.32% Google Advertising
32.
Criteo
2.29% Criteo Advertising
33.
Conversant
2.18% Conversant Advertising
34.
Rubicon
2.17% The Rubicon Project, Limited Advertising
35.
AppNexus
2.12% Microsoft Advertising
36.
Quantcount
2.1% Quantcast International Limited Site Analytics
37.
OpenX
1.98% OpenX Software Ltd. Advertising
38.
ad-delivery.net
1.98% Misc
39.
Index Exchange
1.97% Index Exchange, Inc. Advertising
40.
X Corp.
1.89% X Corp. Social Media
41.
TradeDesk
1.88% The Trade Desk Advertising
42.
Bidswitch
1.85% Criteo Advertising
43.
ShareThrough
1.84% Sharethrough, Inc Advertising
44.
Google Syndication
1.84% Google Advertising
45.
TripleLift
1.82% TripleLift, Inc. Advertising
46.
gumgum
1.82% GumGum Advertising
47.
Dotomi
1.77% Conversant Advertising
48.
Google AdServices
1.61% Google Advertising

10.5

Trackers Per Page Load

13.87

Tracking Requests Per Page Load

25.34%

Trackers Requests / All Requests

3.28MB

Data Saved

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies