nature.com

Observed activities (46)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

28.69% • Google • Advertising

jsDelivr

17.53% • • Hosting

Google

12.81% • Google • Advertising

Google Static

10.07% • Google • Hosting

Google Analytics

9.73% • Google • Site Analytics

DoubleClick

9.44% • Google • Advertising

Facebook

8.82% • Meta • Advertising

Microsoft Advertising

8.36% • Microsoft • Advertising

ScoreCard Research Beacon

8.19% • comScore, Inc. • Site Analytics

10.

Marvellous Machine

8.15% • Marvellous Machine • Site Analytics

11.

X Advertising

8.08% • X Corp. • Advertising

12.

Digital Window

7.87% • Axel Springer Group • Advertising

13.

Criteo

7.17% • Criteo • Advertising

14.

Segment

7.09% • Segment • Site Analytics

15.

Google Syndication

7.03% • Google • Advertising

16.

Qualtrics

6.76% • Qualtrics • Site Analytics

17.

Google Fonts

6.37% • Google • Hosting

18.

Google APIs

4.47% • Google • Hosting

19.

Google AdServices

3.18% • Google • Advertising

20.

Google User Content

2.86% • Google • Hosting

21.

Permutive

2.13% • Permutive, Inc. • Advertising

22.

AppNexus

1.83% • Microsoft • Advertising

23.

Google Analytics with signals

1.82% • Google • Advertising

24.

TrackJS

1.66% • TrackJS • Site Analytics

25.

X Corp.

1.52% • X Corp. • Social Media

26.

PubMatic

1.43% • PubMatic, Inc. • Advertising

27.

X Analytics

1.39% • X Corp. • Site Analytics

28.

Bidswitch

1.39% • Criteo • Advertising

29.

SMART AdServer

1.39% • Smart Adserver • Advertising

30.

Improve Digital

1.39% • Improve Digital • Advertising

31.

Index Exchange

1.39% • Index Exchange, Inc. • Advertising

32.

Taboola

1.38% • Taboola • Advertising

33.

Rubicon

1.37% • The Rubicon Project, Limited • Advertising

34.

Outbrain

1.35% • Outbrain • Advertising

35.

YouTube

1.35% • Google • Audio/Video Player

36.

Media.net

1.34% • Media.net • Advertising

37.

Teads

1.29% • Teads • Advertising

38.

Adobe Audience Manager

1.23% • Adobe • Advertising

39.

Yieldmo

1.23% • Yieldmo, Inc. • Advertising

40.

TripleLift

1.22% • TripleLift, Inc. • Advertising

41.

Rhythmone Beacon

1.19% • RhythmOne, LLC • Advertising

42.

Adyoulike

1.15% • Open Web • Advertising

43.

Nativo

1.12% • Nativo • Advertising

44.

ShareThrough

1.12% • Sharethrough, Inc • Advertising

45.

Mediavine Exchange

1.08% • Mediavine, Inc • Advertising

46.

Tremor Video

1.04% • Tremor Video • Audio/Video Player

3.44

Trackers Per Page Load

3.71

Tracking Requests Per Page Load

17.18%

Trackers Requests / All Requests

0.44MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies