merriam-webster.com

1.

Google Tag

91.55% • Google • Advertising

2.

Adobe Experience Cloud

89.41% • Adobe • Site Analytics

3.

Microsoft Clarity

42.48% • Microsoft • Site Analytics

4.

Google Analytics

19.03% • Google • Site Analytics

5.

Google

13.62% • Google • Advertising

6.

Google Static

12.68% • Google • Hosting

7.

Amazon Web Services

10.26% • Amazon • Hosting

8.

Google Fonts

9.67% • Google • Hosting

9.

DoubleClick

6.01% • Google • Advertising

10.

Google AdServices

5.49% • Google • Advertising

11.

Amazon Advertising

4.97% • Amazon • Advertising

12.

Rubicon

4.78% • The Rubicon Project, Limited • Advertising

13.

ScoreCard Research Beacon

4.44% • comScore, Inc. • Site Analytics

14.

TradeDesk

4.09% • The Trade Desk • Advertising

15.

Criteo

4.06% • Criteo • Advertising

16.

Live Intent

3.99% • LiveIntent • Site Analytics

17.

PubMatic

3.99% • PubMatic, Inc. • Advertising

18.

AppNexus

3.95% • Microsoft • Advertising

19.

TripleLift

3.87% • TripleLift, Inc. • Advertising

20.

OpenX

3.78% • OpenX Software Ltd. • Advertising

21.

Google User Content

3.75% • Google • Hosting

22.

Kargo

3.6% • Kargo • Advertising

23.

Google Syndication

3.51% • Google • Advertising

24.

Teads

3.31% • Teads • Advertising

25.

ID5 Sync

3.29% • ID5 Technology Ltd. • Site Analytics

26.

Index Exchange

3.24% • Index Exchange, Inc. • Advertising

27.

Nativo

3.13% • Nativo • Advertising

28.

33Across

2.89% • 33Across • Advertising

29.

ShareThrough

2.84% • Sharethrough, Inc • Advertising

30.

Yahoo! Analytics

2.63% • Verizon • Site Analytics

31.

Brandmetrics.com

2.58% • • Advertising

32.

Merkle RKG

2.57% • Dentsu Aegis Network • Site Analytics

33.

Undertone

2.56% • Perion • Advertising

34.

Google APIs

2.52% • Google • Hosting

35.

Flashtalking

2.49% • Flashtalking • Advertising

36.

Yahoo!

2.48% • Verizon • Site Analytics

37.

Bidswitch

2.43% • Criteo • Advertising

38.

Rhythmone Beacon

2.19% • RhythmOne, LLC • Advertising

39.

Aggregate Knowledge

2.08% • TransUnion • Advertising

40.

Dotomi

2.03% • Conversant • Advertising

41.

LiveRamp

2.0% • LiveRamp • Advertising

42.

Yieldmo

1.87% • Yieldmo, Inc. • Advertising

43.

Lotame

1.86% • Lotame • Advertising

44.

Microsoft Advertising

1.78% • Microsoft • Advertising

45.

gumgum

1.76% • GumGum • Advertising

46.

Improve Digital

1.71% • Improve Digital • Advertising

47.

jsDelivr

1.4% • • Hosting

48.

Tapad

1.39% • Telenor Group • Advertising

49.

Adobe Audience Manager

1.35% • Adobe • Advertising

50.

DoubleVerify

1.3% • DoubleVerify • Advertising

51.

Yahoo! Ad Manager Plus

1.23% • Verizon • Advertising

52.

TRUSTe Notice

1.18% • TrustArc • Consent Management

53.

Adform

1.18% • Adform • Advertising

54.

Integral Ad Science

1.12% • Integral Ad Science, Inc. • Advertising

55.

TrustArc

1.12% • TrustArc • Consent Management

56.

SiteScout by Centro

1.06% • Centro • Advertising

57.

NetRatings SiteCensus

1.03% • Nielsen • Advertising

58.

YouTube

1.03% • Google • Audio/Video Player