latimes.com

1.

DoubleClick

77.62% • Google • Advertising

2.

PubMatic

75.55% • PubMatic, Inc. • Advertising

3.

Amazon Advertising

74.98% • Amazon • Advertising

4.

Rubicon

74.22% • The Rubicon Project, Limited • Advertising

5.

Google Tag

69.25% • Google • Advertising

6.

ChartBeat

64.57% • ChartBeat • Site Analytics

7.

ScoreCard Research Beacon

63.5% • comScore, Inc. • Site Analytics

8.

RevContent

61.9% • Revcontent • Advertising

9.

TradeDesk

55.77% • The Trade Desk • Advertising

10.

Teads

55.42% • Teads • Advertising

11.

Live Intent

36.93% • LiveIntent • Site Analytics

12.

Google

15.82% • Google • Advertising

13.

Google APIs

9.67% • Google • Hosting

14.

Google Static

9.31% • Google • Hosting

15.

Google Syndication

6.07% • Google • Advertising

16.

Criteo

5.47% • Criteo • Advertising

17.

AppNexus

5.43% • Microsoft • Advertising

18.

Index Exchange

4.86% • Index Exchange, Inc. • Advertising

19.

TripleLift

4.83% • TripleLift, Inc. • Advertising

20.

Yahoo!

4.68% • Verizon • Site Analytics

21.

Google Analytics with signals

4.62% • Google • Advertising

22.

OpenX

4.55% • OpenX Software Ltd. • Advertising

23.

Permutive

4.48% • Permutive, Inc. • Advertising

24.

Google Fonts

4.45% • Google • Hosting

25.

LiveRamp

4.45% • LiveRamp • Advertising

26.

Google AdServices

4.43% • Google • Advertising

27.

Bootstrap CDN

4.17% • BootstrapCDN • Hosting

28.

Facebook

4.09% • Meta • Advertising

29.

33Across

3.7% • 33Across • Advertising

30.

YouTube

3.49% • Google • Audio/Video Player

31.

Adobe Audience Manager

3.37% • Adobe • Advertising

32.

ID5 Sync

3.33% • ID5 Technology Ltd. • Site Analytics

33.

Aggregate Knowledge

2.9% • TransUnion • Advertising

34.

Lotame

2.81% • Lotame • Advertising

35.

Connatix

2.62% • Connatix Native Exchange Inc. • Advertising

36.

Yahoo! Ad Manager Plus

2.56% • Verizon • Advertising

37.

Bidswitch

2.56% • Criteo • Advertising

38.

StickyAds

2.35% • Comcast • Advertising

39.

Google User Content

2.34% • Google • Hosting

40.

Amazon CloudFront

2.16% • Amazon • Hosting

41.

Google Analytics

2.06% • Google • Site Analytics

42.

Integral Ad Science

2.04% • Integral Ad Science, Inc. • Advertising

43.

sovrn

1.84% • Sovrn Holdings Inc • Advertising

44.

X Corp.

1.78% • X Corp. • Social Media

45.

Adform

1.7% • Adform • Advertising

46.

SMART AdServer

1.69% • Smart Adserver • Advertising

47.

Quantcast

1.55% • Quantcast International Limited • Advertising

48.

Nativo

1.53% • Nativo • Advertising

49.

PulsePoint

1.52% • PulsePoint, Inc. • Advertising

50.

Amazon Web Services

1.52% • Amazon • Hosting

51.

Beeswax

1.49% • Beeswax • Advertising

52.

DoubleVerify

1.43% • DoubleVerify • Advertising

53.

Microsoft Advertising

1.39% • Microsoft • Advertising

54.

Tapad

1.37% • Telenor Group • Advertising

55.

ShareThrough

1.35% • Sharethrough, Inc • Advertising

56.

Turn Inc.

1.32% • Singtel • Advertising

57.

Cloudflare

1.3% • Cloudflare • Hosting

58.

SiteScout by Centro

1.25% • Centro • Advertising

59.

X Syndication

1.24% • X Corp. • Social Media

60.

Yahoo! Analytics

1.23% • Verizon • Site Analytics

61.

Media.net

1.22% • Media.net • Advertising

62.

Adobe Typekit

1.2% • Adobe • Essential

63.

Salesforce DMP

1.19% • Salesforce • Advertising

64.

Dotomi

1.16% • Conversant • Advertising

65.

MediaMath

1.13% • MediaMath, Inc. • Advertising

66.

Adelphic

1.12% • Viant • Site Analytics

67.

BlueKai

1.12% • Oracle • Advertising

68.

LinkedIn Ads

1.05% • Microsoft • Advertising

69.

OneTrust

1.04% • OneTrust • Consent Management