ft.com

1.

Google Tag

91.4% • Google • Advertising

2.

DoubleClick

86.26% • Google • Advertising

3.

Moat

72.24% • Oracle • Advertising

4.

ChartBeat

50.31% • ChartBeat • Site Analytics

5.

Brandmetrics.com

49.65% • • Advertising

6.

Permutive

37.31% • Permutive, Inc. • Advertising

7.

Amazon CloudFront

37.09% • Amazon • Hosting

8.

Piano

26.7% • Piano • Essential

9.

Google

24.92% • Google • Advertising

10.

Reddit

21.13% • reddit • Social Media

11.

X Advertising

20.75% • X Corp. • Advertising

12.

Microsoft Advertising

20.64% • Microsoft • Advertising

13.

LinkedIn Analytics

20.2% • Microsoft • Site Analytics

14.

Outbrain

15.84% • Outbrain • Advertising

15.

Optimizely

12.48% • Optimizely • Site Analytics

16.

IHS Markit

9.18% • IHS • Site Analytics

17.

Google Syndication

8.0% • Google • Advertising

18.

Google Analytics

6.32% • Google • Site Analytics

19.

LinkedIn Ads

5.49% • Microsoft • Advertising

20.

Giphy

4.49% • • Social Media

21.

Google Static

4.15% • Google • Hosting

22.

Google APIs

3.6% • Google • Hosting

23.

X Corp.

3.48% • X Corp. • Social Media

24.

Google AdServices

3.16% • Google • Advertising

25.

Amazon Web Services

3.06% • Amazon • Hosting

26.

Google Fonts

2.76% • Google • Hosting

27.

Microsoft Clarity

2.08% • Microsoft • Site Analytics

28.

X Analytics

1.72% • X Corp. • Site Analytics

29.

Mapbox

1.44% • • Customer Interaction

30.

X Syndication

1.22% • X Corp. • Social Media

31.

ScoreCard Research Beacon

1.06% • comScore, Inc. • Site Analytics