ft.com

Observed activities (31)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
93.03% Google Advertising
2.
DoubleClick
85.42% Google Advertising
3.
Integral Ad Science
47.24% Integral Ad Science, Inc. Advertising
4.
ChartBeat
46.96% ChartBeat Site Analytics
5.
Permutive
37.6% Permutive, Inc. Advertising
6.
Brandmetrics.com
16.86% Advertising
7.
Amazon CloudFront
15.97% Amazon Hosting
8.
Moat
11.24% Oracle Advertising
9.
Optimizely
10.37% Optimizely Site Analytics
10.
Google
9.71% Google Advertising
11.
Piano
9.12% Piano Utilities
12.
Google Syndication
5.62% Google Advertising
13.
X Advertising
4.92% X Corp. Advertising
14.
Reddit
4.89% reddit Social Media
15.
Outbrain
4.88% Outbrain Advertising
16.
Microsoft Advertising
4.87% Microsoft Advertising
17.
Google Static
4.68% Google Hosting
18.
Amazon Web Services
4.51% Amazon Hosting
19.
Google APIs
4.43% Google Hosting
20.
LinkedIn Analytics
4.39% Microsoft Site Analytics
21.
Giphy
4.23% Social Media
22.
Google Analytics
3.94% Google Site Analytics
23.
X Corp.
3.54% X Corp. Social Media
24.
LinkedIn Ads
3.53% Microsoft Advertising
25.
Google AdServices
3.2% Google Advertising
26.
Google Fonts
3.09% Google Hosting
27.
Microsoft Clarity
2.49% Microsoft Site Analytics
28.
X Analytics
1.84% X Corp. Site Analytics
29.
X Syndication
1.23% X Corp. Social Media
30.
Google User Content
1.11% Google Hosting
31.
YouTube
1.07% Google Audio/Video Player

5.49

Trackers Per Page Load

4.06

Tracking Requests Per Page Load

16.79%

Trackers Requests / All Requests

1.07MB

Data Saved

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies