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ets.org

Observed activities (45)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
73.92% • Google • Advertising
2.
Google APIs
50.39% • Google • Hosting
3.
Adobe Dynamic Tag Management
37.01% • Adobe • Essential
4.
SOASTA mPulse
35.03% • Akamai Technologies • Site Analytics
5.
fontawesome.com
34.02% • • Hosting
6.
Marketo
31.17% • Marketo • Advertising
7.
Adobe Experience Cloud
30.5% • Adobe • Site Analytics
8.
Google Fonts
28.02% • Google • Hosting
9.
Kaltura
27.04% • Kaltura • Audio/Video Player
10.
Facebook
26.34% • Meta • Advertising
11.
OneTrust
24.01% • OneTrust • Consent Management
12.
LinkedIn Analytics
23.9% • Microsoft • Site Analytics
13.
Microsoft Advertising
22.65% • Microsoft • Advertising
14.
Cloudflare
22.23% • Cloudflare • Hosting
15.
Segment
21.27% • Segment • Site Analytics
16.
Adobe Typekit
19.39% • Adobe • Essential
17.
Google
15.19% • Google • Advertising
18.
Google Static
14.48% • Google • Hosting
19.
Google Syndication
14.09% • Google • Advertising
20.
TikTok Analytics
12.74% • ByteDance Inc • Site Analytics
21.
Google Analytics
11.4% • Google • Site Analytics
22.
Amazon Advertising
11.14% • Amazon • Advertising
23.
Bootstrap CDN
10.4% • BootstrapCDN • Hosting
24.
Amazon Web Services
9.45% • Amazon • Hosting
25.
TradeDesk
9.34% • The Trade Desk • Advertising
26.
DoubleClick
7.11% • Google • Advertising
27.
LinkedIn Ads
6.91% • Microsoft • Advertising
28.
HubSpot
5.84% • HubSpot • Site Analytics
29.
jQuery
5.58% • JS Foundation • Hosting
30.
Hotjar
4.65% • Hotjar • Site Analytics
31.
CQuotient
4.53% • Salesforce • Site Analytics
32.
Daum Search
3.27% • Kakao • Customer Interaction
33.
Akamai Technologies
3.06% • Akamai Technologies • Hosting
34.
Quora
2.97% • • Social Media
35.
jsDelivr
2.59% • • Hosting
36.
HubSpot Forms
2.48% • HubSpot • Customer Interaction
37.
Google AdServices
2.15% • Google • Advertising
38.
HubSpot CMP
2.12% • HubSpot • Consent Management
39.
Google Analytics with signals
1.34% • Google • Advertising
40.
Microsoft Clarity
1.22% • Microsoft • Site Analytics
41.
PayPal
1.12% • eBay • Customer Interaction
42.
AppNexus
1.09% • Microsoft • Advertising
43.
Zeta
1.08% • Zeta Global • Customer Interaction
44.
Google User Content
1.06% • Google • Hosting
45.
Dynatrace
1.05% • Thoma Bravo • Site Analytics

7.2

Trackers Per Page Load

1.86

Tracking Requests Per Page Load

8.3%

Trackers Requests / All Requests

0.65MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies