arstechnica.com

Observed activities (57)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

91.07% • Google • Advertising

OneTrust

89.13% • OneTrust • Consent Management

Taboola

73.24% • Taboola • Advertising

SkimLinks

39.92% • SkimLinks • Advertising

Google

20.04% • Google • Advertising

Facebook

14.89% • Meta • Advertising

ScoreCard Research Beacon

14.23% • comScore, Inc. • Site Analytics

Sailthru Horizon

13.23% • Sailthru • Advertising

Bounce Exchange

12.84% • Bounce Exchange • Advertising

10.

Hotjar

12.76% • Hotjar • Site Analytics

11.

Outbrain

12.18% • Outbrain • Advertising

12.

Quantcast

12.13% • Quantcast International Limited • Advertising

13.

LiveRamp

12.05% • LiveRamp • Advertising

14.

X Advertising

11.96% • X Corp. • Advertising

15.

Snapchat For Business

11.94% • Snap Technologies • Advertising

16.

Audience Square

11.83% • Audigent • Advertising

17.

TikTok Analytics

11.83% • ByteDance Inc • Site Analytics

18.

Qualia

11.71% • Qualia • Advertising

19.

LinkedIn Analytics

11.7% • Microsoft • Site Analytics

20.

Google APIs

10.93% • Google • Hosting

21.

DoubleClick

10.44% • Google • Advertising

22.

Google Static

9.66% • Google • Hosting

23.

YouTube

7.46% • Google • Audio/Video Player

24.

Google Syndication

6.82% • Google • Advertising

25.

Google Photos

6.08% • Google • Hosting

26.

Amazon CloudFront

4.78% • Amazon • Hosting

27.

Integral Ad Science

4.76% • Integral Ad Science, Inc. • Advertising

28.

Amazon Advertising

4.44% • Amazon • Advertising

29.

Parse.ly

4.12% • Parse.ly • Site Analytics

3.78% • X Corp. • Social Media

32.

Rubicon

2.62% • The Rubicon Project, Limited • Advertising

33.

Criteo

2.52% • Criteo • Advertising

34.

Google Fonts

2.43% • Google • Hosting

35.

Google Analytics with signals

2.42% • Google • Advertising

36.

AppNexus

2.41% • Microsoft • Advertising

37.

LinkedIn Ads

2.39% • Microsoft • Advertising

38.

DoubleVerify

2.35% • DoubleVerify • Advertising

39.

Media.net

2.26% • Media.net • Advertising

40.

Amazon Web Services

2.23% • Amazon • Hosting

41.

PubMatic

2.17% • PubMatic, Inc. • Advertising

42.

Index Exchange

2.14% • Index Exchange, Inc. • Advertising

43.

TradeDesk

2.08% • The Trade Desk • Advertising

44.

Quantcount

1.99% • Quantcast International Limited • Site Analytics

45.

OpenX

1.98% • OpenX Software Ltd. • Advertising

46.

Google Analytics

1.94% • Google • Site Analytics

47.

Adobe Audience Manager

1.87% • Adobe • Advertising

48.

TripleLift

1.8% • TripleLift, Inc. • Advertising

7.71

Trackers Per Page Load

8.56

Tracking Requests Per Page Load

19.68%

Trackers Requests / All Requests

1.18MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies